A lot of sports betting companies advertise their services online. But, many of them do not pay the winnings accruing to a player when he/she finally wins the bet. This has become a source of worry to sports betting lovers who are wary of committing their hard earned money to fraudulent companies. A breath of fresh air has come with theadvent of Bet365.This is a credible sports betting company known for offering fair odds and excellent rewards to players. They are the leading name with regards sports betting as they have been around for many decades and run by very competent staff.