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While it is important that different methodologies on seo west palm beach are used to optimize pages, there are some pitfalls which when used may prevent search engines from properly indexing or highly ranking the website and which should be avoided. A webmaster should always avoid broken links. Basically, these are URL links that cannot be accessed even from user input on a browser or links, which no longer work. Although a webmaster needs quality content on their site to attract more visitors, it is important to note that a website with too much content may not be indexed properly.